K. Subban was off after his stick clipped Mark Pysyk and, with two seconds left in the man advantage, Ott was at the doorstep to shovel in a rebound and give Buffalo its second win in eight games.
So while advertisers are increasingly willing to explore their online options, for the time being, they'll likely stick to those like Mark Burnett Productions, with experience and credibility.
"If you can stamp it, you want to stick with steel or aluminum, " Mark Verbrugge, director of General Motors' Materials and Processes Lab, told Design News magazine earlier this year.