Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.

他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。

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Ever since it bought the display-ad serving system DoubleClick in 2007, Google has been steadily buying up more pieces of the online ad-buying process beyond its core search ads.

FORBES: Wildfire Acquisition Finally Adds Social to Google's Ad Business

Long criticized for hanging onto the Mad Men era of advertising for far too long, ad agencies are steadily moving into the Internet age, according to data released today by Advertising Age.

FORBES: Ad Agencies Slowly Going Digital

In recent years, the APA has been steadily losing income from dwindling membership and dwindling ad revenues for its journals.

WSJ: Book Review: DSM-5 | The Book of Woe | Saving Normal