They're what you call Status Seekers.

他们正是你所说的地位追求者。

youdao

Because Buick is deliberately side-stepping status-seekers, its engines aren't necessarily chosen for raw horsepower or high amounts of torque.

既然别克刻意回避追求用车彰显身份的买主，其引擎就不必追求纯粹大马力、高扭矩了。

youdao

Status Seekers and Price Conscious Buyers may be tougher to conquer, at least at first.

FORBES: 2012 CODA Sedan -- Changing Perceptions Of All-Electric

Status Seekers are buyers who want to impress their friends and neighbors with their adoption of new technology and environmental consciousness.

FORBES: 2012 CODA Sedan -- Changing Perceptions Of All-Electric

For now, though, the CODA Sedan remains a little bit too rough around the edges to attract the Status Seekers, Greens and Techs, and a little bit too expensive to attract that bigger group of Price Conscious Buyers that CODA needs.

FORBES: 2012 CODA Sedan -- Changing Perceptions Of All-Electric