We are just starting to see the potential of this approach and the diverse demand for this type of low-energy, highly accurate system.

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"Players are starting to realise their potential and one thing we've been trying to create is a self-belief, that they are good enough, " he said.

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To tackle poverty more globally, the MCM should serve as a starting point that offers potential partnership opportunities for multinational corporations to learn about Botton of the Pyramid markets and to test market products and service in those markets.

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