abstract:Stardoll is a browser game based around the paper doll concept. Launched in 2004, the Stardoll website was attracting a reported 200 thousand unique users a month (as of September 2009); as of September 2012 there were over 200 million users worldwide.
Matthias Mikshe, founder and head of Stardoll, said many firms were developing virtual worlds for children because young people were far more familiar with them than their parents.