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Commentators suggested this could have something to do with reality TV star Kourtney Kardashian naming her son Mason.
BBC: Quiz of the week's news
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They include numbers about Stan and Hilda Ogden's second honeymoon at the Savoy Hotel (called Woman Stanley Woman), killer Richard Hillman's confession (Norman Bates with a Briefcase) and Curly naming a star after Racquel (Your Star Shines So Bright).
BBC: Stage set for Coronation St musical Street of Dreams
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From the start of this Super Bowl XLVII season, Mercedes-Benz has embraced an association with the Big Easy that began in earnest with a naming-rights deal that led to the placing of its iconic star emblem all over the Superdome in 2011 in full knowledge that the 2013 Super Bowl would be played there.
FORBES: Mercedes-Benz Sees Big, And Easy, Branding in New Orleans