That will help pry open the last-mile jam, letting future devices provide instant accessto the best network and cheaply adapt to new standards that allow signals to carry more data or travel longer distances.
The result of moving email marketing in-house is more control of security standards, less risk of malicious targeting by hackers andaccessto more data for email execution.
McGrane thinks the future of monetization is in creating industry-wide standards for how accessto feeds is accounted for and how user interaction data is passed back to the content provider.