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The argument makes sense, but some question whether Borland, which has been around for 20 years, can continue to be independent in a world increasingly standardized by giant multinational companies.
FORBES: Borland Looks East
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Standardized by the Advanced Television Systems Committee and formally adopted as the ATSC Mobile DTV Standard, the new technology allows broadcasters to use a portion of the existing 19.4 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications.
ENGADGET: LG's glassesless 3D Mobile DTV eyes on (update: video)
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By providing a standardized product backed by big national or even global brand advertising, the mother-ship corporation provides franchisees with a way to start a business with a brand that customers already know and trust.
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