The argument makes sense, but some question whether Borland, which has been around for 20 years, can continue to be independent in a world increasingly standardizedby giant multinational companies.
Standardizedby the Advanced Television Systems Committee and formally adopted as the ATSC Mobile DTV Standard, the new technology allows broadcasters to use a portion of the existing 19.4 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications.
By providing a standardized product backed by big national or even global brand advertising, the mother-ship corporation provides franchisees with a way to start a business with a brand that customers already know and trust.