The University of Phoenix views its admissions approach as being inclusive, arguing that bricks-and-mortar universities exert a form of elitism by using grades and standardisedtesting as a way of restricting class size, whereas the distance-learning university can offer places to a wider student body whose priority is simply to move ahead.
Besides various technical problems, such as getting enough standardised equipment to different airports, persuading grumpy passengers trundling off a long-haul flight to hang around for testing is hard, even when they are rewarded with air miles, as they were in the South African study.