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In Dr Attari's study, for example, the survey provided a reference measure by stating the amount of energy used by a standard light bulb.
ECONOMIST: Energy conservation
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Then, DallePezze, you hit them with the savings, which, roughly are this: An LED standard light bulb versus an incandescent one will save up to 80% of energy or 50 cents per lamp a year.
FORBES: Selling an Energy-Efficient Light Bulb Is Trickier Than You'd Think
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This means sealing air leaks around windows and doors, properly insulating attics, replacing standard light bulbs with compact fluorescent lamps and giving your heating and cooling systems an annual checkup to ensure they're running properly.
FORBES: Magazine Article