Companies like Warby Parker now have pop-up stores in demo-targeted locales like The Standard Hotel in New York.

FORBES: Pre-Tail, E-Tail, to Retail: The New Commerce Pipeline

Perhaps my favorite image in that chapter, rather too solemnly titled "Collective Use, " concerns the crowded roof of the Standard New York hotel in the meatpacking district.

WSJ: Open-Air Status Symbols

The "Today" show paid for the jurors to fly up to New York and for one night at a hotel, which is standard practice for any out-of-town guest, an NBC spokeswoman said.

WSJ: John Edwards Jury Saw Guilt, but Lack of Proof