For Facebook, such deals with the most successful game companies on its social network are a way to make Credits the standard for all games and applications.
Three of the big wireless-telecoms firms, Motorola, Ericsson and Siemens, are already working on a standard platform for mobile games to be played on cellphones and other handheld products.
My first impressions, after playing for a few hours: This is a visually stunning assault on the senses that will continue to heighten the standard of what great games look like.