Products such as Sprout Social and CoTweet are emerging to help businesses better track and communicate with their customers and leads.

像Sprout Social和CoT weet这种产品的出现帮助公司更好地追踪客户并与他们沟通。

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Sprout Social is a social media aggregator and publisher that helps you keep tabs on multiple Facebook, Twitter and LinkedIn accounts.

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To fine-tune their messages, advisers should use analytical tools such as Sprout Social to see who's connecting with them and what tweets or videos are getting shared and clicked on.

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