But there is a way out of this dilemma: Combined with web 2.0 approaches a brand can develop real brand ambassadors who deeply engage with a brand and spread it on the Internet.

走出这个困境的办法是结合Web2.0，一个品牌才能发挥真正的品牌价值，并在互联网上传播。

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Village PeopleTo help inmates develop routines and to reduce the monotony of confinement, designers spread Halden's living quarters, work areas and activity centers across the prison grounds.

为了帮助犯人养成规律，且减少被监禁的单调感，设计师让生活区，工作区和活动中心遍布整个哈尔登监狱。

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When mankind invented musical scores, music started to break away from the boundaries of being merely a performing art, and develop into a system of "written symbols" that can be recorded and spread.

当人类发明了乐谱后，音乐便开始脱离表演，演变成“文字”得以记录和传播。

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Trends are the cornerstone of contemporary fashion, and legal copying allows them to develop and spread.

WSJ: In Praise of the Copycats: The Knockoff Economy

And he had the charisma to develop and spread the message to Apple followers, creating efficient and effective WOM and buzz campaigns.

FORBES: One Question Behind Apple's Volatility

The Toyota-owned youth brand takes pains to develop and spread relevant free content based on Facebook.

FORBES: Does GM Have a Point About Facebook? Yes, Rivals Concede