Relcom enabled its users to spread and develop ideas, immune from oversight and the need for prior approval. Key to this ability was the very structure of the Internet.

列尔科姆网时使得它的的用户可以传播和阐明思想，使其用户免于监视和事先的审核 ，互联网的这一构造正是这种能力的关键所在。

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But there is a way out of this dilemma: Combined with web 2.0 approaches a brand can develop real brand ambassadors who deeply engage with a brand and spread it on the Internet.

走出这个困境的办法是结合Web2.0，一个品牌才能发挥真正的品牌价值，并在互联网上传播。

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Village PeopleTo help inmates develop routines and to reduce the monotony of confinement, designers spread Halden's living quarters, work areas and activity centers across the prison grounds.

为了帮助犯人养成规律，且减少被监禁的单调感，设计师让生活区，工作区和活动中心遍布整个哈尔登监狱。

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Trends are the cornerstone of contemporary fashion, and legal copying allows them to develop and spread.

WSJ: In Praise of the Copycats: The Knockoff Economy

And he had the charisma to develop and spread the message to Apple followers, creating efficient and effective WOM and buzz campaigns.

FORBES: One Question Behind Apple's Volatility

The Toyota-owned youth brand takes pains to develop and spread relevant free content based on Facebook.

FORBES: Does GM Have a Point About Facebook? Yes, Rivals Concede