The sweet spot, in my view, will be that collaboration and outreach into the existing communities that are growing rapidly in New York City (and beyond).
When you view the Microsoft spot through the prism of that sound link you see it for what it is: one nearly continuous tap into our primal desires for security.
Customers can broadcast real-time footage of a newborn's first step with family members who are miles away or share a beautiful view of a vacation spot to make friends at home jealous.