Instead of a culture where we're always idolizing sports stars or celebrities, I want us to build a culture where we idolize the people who shape our children's future.
我希望我们的文化不再是宣扬明星与名流，应该更多的去关注那些塑造我们孩子的未来的人们。
During the course of sports consuming, consumer not only receive the intension of culture, but also actively build oneself by understanding and rebuilding.
在对体育的消费过程中，消费者不仅接受着文化内涵，同时也通过自己的主动性理解和重构积极地进行着意义和自我的建构。
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