"This legislation will reduce or eliminate some of those tariffs, which will significantly lower costs for American companies across the manufacturing landscape, from cars to chemicals, medical devices to sporting goods."
VOA: standard.2010.08.11
Conversely, sportinggoodscompanies are adversely affected because their production costs are in dollars or dollar-pegged currencies.
European sporting-goods companies give him free shoes and helmets, and a Romanian mineral-water company sponsors his cycling team, but that's about it.