Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola, but from fast-growing smaller brands such as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola but from such fast-growing smaller brands as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.