There's yet another catch for Gemstar: TV Guide Interactive was built for a high-speed set-top box, Motorola's DCT 5000, which was promised months ago but held back because of high costs and software integration glitches.
Not only are these store-within-a-store small spaces highly efficient vis a vis outfitting the Big Box but, like speed dating, you can get real-world experience, have the opportunity to make a good impression and (if desirable) get in and get out without too much damage.
This can become a very slippery slope given the magnitude such judgment calls take on given the speed of the game, the scrum of players in the box, and the criticality of the few goals scored each match.