Level 3: Defining specific software development projects that will help you to implement the software development capabilities associated with a change initiative.

层次3：确定具体的软件开发项目可以帮助您执行与变化开端有关的软件开发能力。

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Level 2: Defining for each wave a specific change initiative.

层次2：确定每个波动的具体变化开端。

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A good candidate takes the initiative not only in communicating, but also in anticipating and tackling design issues — usually without any specific directive.

好的候选者不仅进行沟通方面的工作，而且也会预计各种设计问题并加以解决——通常在没有任何具体指示的情况下自觉进行。

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Are you using crowdfunding for a specific initiative or to build your entire business?

FORBES: Why We Chose Crowdfunding For Our Product (Should You?)

Allen Adamson: You started Shopkick with the understanding that both retailers and consumers could benefit from a specific initiative and then you created the technology to make it happen.

FORBES: How Shopkick Built Its Brand By Making Something We Already Do More Rewarding

Such stories make the initiative specific and personal, and therefore more relevant to employees.

FORBES: Why Smart Leaders Need to Keep Selling Their Message