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Kelly won't divulge the details of his contract with AltaVista but doesn't quarrel with industry estimates that a provider of specialized information can earn as much as a nickel per page-view by sharing ad revenue with the portal.
FORBES: The CIA For Everyman
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That long tail includes about a hundred databases of specialized information that the search engine is now working on indexing, such as the Security and Exchange Commission's online filings and the online collection of medical journals known as PubMed.
FORBES: Magazine Article
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Specialized continuous information content, where you're probably going to have one provider, providing bond prices for the Turkish market, say, are going to do really well, because for a long time, they're going to be able to keep people out.
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