Chinese national TV Arts and Culture Award. The first awards ceremony took place in May 1987 used the night of 30 live broadcast of "Starry is the Night" art show held in private. The organization of the TV literary prize aims to boost its TV literary and artistic creation, improve TV Arts quality of programs, run TV literary columns, rich screen. the first time, show there were 77 programs were awarded the first, second and third prize, CCTV Spring Festival Gala 1987 was a "special cultural program" Best Program Award. In addition, 26 were given individual awards.

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