With all this sky-high hype, it would be easy to forget a basic truth: "Satellite TV is, at best, only a niche business, " says Brian Jeffries, editor of the regional Asia Pacific Space Report.

CNN: ASIA'S NO PUSHOVER

Nestle, Kookmin Bank and Adidas are among the companies to recently add space, the report said.

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If this is the sort of story that ignites your imagination, why not look into a space-based report.

BBC: Story ideas for 2011 News Day