The FTC specifically recommended that the platforms provide a designated space for developers to disclose their information in the app stores and markets and that the platforms improve enforcement of requirements for app developers to disclose the private data they collect.

ENGADGET: New privacy policy standards agreed to by world's major app store owners

Despite regularly hearing how mobile platforms fare within the smartphone space, we rarely get a sense of their place in the wider cellphone universe.

ENGADGET

And not just when it comes to the social space, but on all the digital platforms that a brand can access to communicate and engage with consumers.

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