Using in vitro fertilisation to select the sex of a child is illegal in Canada, and the ad was soon withdrawn.

ECONOMIST: Distorted sex ratios in Ontario

Soon MySpace's ad salesmen will use software that sifts through its members' profile pages and sorts them based on the often piercingly personal information they pin up on their pages.

FORBES: Magazine Article

Along the way, I texted friends, received a reminder about an upcoming ski trip and the need to refuel my car soon, considered an ad for a BBQ joint, got a notification about a traffic accident ahead and a recommendation on the speediest route around it, took stock of my stress level, and picked the closest and cheapest parking spot.

FORBES: Intel Labs' Car Of The Future