If Sony wants to target teenage PlayStation 3 owners in Southern California with a special promotion on flatscreen TVs, who do you think they are going to call?

如果索尼公司想要向南加利福尼亚州的年龄在十几岁的PlayStation 3玩家们进行一个平板电视的推广，你认为他们会打给谁呢？

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Everyone wants to be a part of Apple's iTunes Marketplace and App Store, from Hollywood movie studios to third-party developers, but Sony wants to be in that position.

不论是好莱坞的电影工作室还是第三方程序开发者，所有人都希望加入苹果公司iTunes商店和程序市场。索尼公司对此已窥探很久。

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If Sony wants to compete with Apple, consumers need an interface that can present more information and give easier access to that information than their current UI.

如果索尼想要与苹果竞争的话，消费者就需要有一个比他们目前更能得到更多信息和更方便的用户界面。

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Sony wants the retail effort to set its computers and televisions apart in the minds of buyers.

WSJ: Sony Revamps Retail Stores

That's last-generation stuff -- Sony wants to give gamers the ability to share their entire game with friends.

ENGADGET: PlayStation 4 will stream gameplay to friends, allow them to take the reins

When Sony wants to make an announcement, they need only post a message to their Twitter feed, Facebook page, or their own blog.

FORBES: 1200 People Expected at Sony's PlayStation 2013 Event