Interestingly, you'll also see a significant impact from upscaling your footage through the Sony projector's processing engine -- which makes 'Reality Creation' one of the stars of this show, not least because 4K content is so hard to find.
The player was connected to a Sony SXRD front projector (WPL-VW100) via DVI and playing at 1080i, I could go on and on on how great the picture and sound were.