Four of its former employees are involved in the new business - two designers, a programmer and an artist - but they said they might take on other ex-Sony Liverpool Studio workers once they had launched their initial title.
Just last month we saw BenQ bust out a super-slim 7 megapixel shooter called the E720, which at just 19.5 millimeters thick, was one of the trimmest cameras at this resolution level -- even beating out waifs like Casio's Exilim EX-Z700 and Sony's Cybershot DSC-T50.
Each has struggled recently, Sony breaking up from the SonyEricsson partnership, Blackberry (ex RIM) with its failed tablet launch and delays to its BB10 OS platform, LG with the disastrous flirtation with Windows OS, and HTC.