The first thing you'll notice about the Sony Internet TV Blu-ray Disc Player is that it's white.

ENGADGET: Sony Internet TV Blu-ray Disc Player with Google TV review

The new 4K Ultra HD Video Player is a hard-disc server that connects easily to Sony's 84-inch 4K LED TV (XBR-84X900) allowing consumers to view 4K resolution movies and short form 4K videos.

ENGADGET: Sony's 4K Ultra HD Video Player revealed, COO Phil Molyneux tells us what 'only Sony can do'

Prices on next-gen optical HD players continue to plummet today with Sony's announced price drop on their new BDP-S300 Blu-ray Disc player.

ENGADGET: Sony's BDP-S300 Blu-ray player now less than a PS3 HD