Now companies are applying those same principals to sounds, as the buzz surrounding" sonic branding" gets louder.

随着“声音品牌” 影响力的扩大，如今这些公司对于体现公司品牌形象的声音也应用了相同的原则。

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Tasked with developing a "Sonic Branding, " a ringtone that's as iconic and recognizable as Nokia's famous reworking of Gran Vals is to the Finnish handset maker.

ENGADGET: Peek inside Samsung's sound lab to see ringtones being born

An experiment at a primary school in Liverpool - run by "sonic branding" company Condiment Junkie, Glyndwr University and architects Nightingale Associates - found that playing pupils a soundscape of birdsong and other natural sounds made them more alert and better able to concentrate after their lunch break.

BBC: The surprising uses for birdsong