In another illustration of the collision between the Information Age and Spring Festival traditions, Sohu. com is offering prizes to "netizens" who spot mistakes that the show's emcees make.
搜狐网站正为挑到春晚主持人犯错的网民提供奖励，这是信息时代和春节传统发生冲突的另项例证。
Some viewers will be watching only so as to take part in a special New Year competition being run by Sohu. com, one of China's biggest Internet portals.
有些观众观看春晚只是为参与由搜狐网站(中国最大的因特网门户之一)举办的新年特别竞猜活动。
Earlier this year, AD agencies say Sohu started telling them that online ads from other sponsors that carry the Beijing Olympic logo can appear only on Sohu. com.
广告代理商们说，从今年早些时候起，搜狐就开始告知他们，带有北京奥运会徽图案的其他赞助商的网络广告只能在出现在搜狐网站上。
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