When Intuit developed its small business accounting softwarepackage, the product developers realized that most small business owners were not familiar with accounting jargon, and in fact were intimidated by it.
Starting out in a tiny office not far from Dalal Street where the BSE is situated, they took three years--Shah wrote the product specifications, and Neralla the software code--to develop a robust softwarepackage that was user friendly enough to run on a car battery, a nifty feature in a power-scarce country.