He started Softbank in 1981 as a publisher of software and media.

他于1981年创立软银，作为软件和媒体的发行商。

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The term is shorthand for non-essential software or media files bundled with a device in a bid to boost revenue and ostensibly give consumers a chance to try new services.

这个词指代那些与设备捆绑的不需要的软件或媒体文件，它们的目的只为提高收益，而表面上提供给顾客尝试新鲜服务的机会。

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Finally, Apple's strength in media and software sales is largely what turned post-PC from a device category into an industry.

最终，苹果在媒体和软件方面的实力更强大，并把后PC设备从一个设备分类变成了一个产业。

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In fact, most users are now ditching all software media players for streaming video, he says.

FORBES: Magazine Article

Each core individually supports single cycle ARM NEON 128- bit vectors for software based media processing applications.

ENGADGET: Broadcom's new ARM-based chip boosts Ultra HD TV into living rooms of the future

The largest utility, Tokyo Electric Power Company (Tepco), recently joined forces with Microsoft and Softbank, a Japanese software and media conglomerate, to offer unmetered Internet access.

ECONOMIST: Japanese Telecoms