The service will also be marketed by these ISPs, who will sell the pseudonymous digital identities to users, along with the relevant free software for downloading.

CNN: Zero-Knowledge launches anonymous access

If you buy it at a retail store, you're getting only a 25-character code, which you use to activate the software after downloading it at home.

NPR: Review: Microsoft Office Pricey, But Good Value

Elsewhere Dell plans to combine the tasks of downloading software and testing computers, eliminating a step-and valuable seconds of worker time.

FORBES: Magazine Article