With the iPhone and its app Store, Apple appears to have learned the lesson that the software makes the platform.

由于苹果公司先后推出了苹果手机和应用程序商店，苹果公司已经掌握了软件平台的创造经验。

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Indeed, the really big deal is the iPhone 2.0 software and the App Store, neither of which requires buying a new iPhone.

实际上，真正重要的是iPhone2.0软件以及软件商店，这二者都不需要你再次购买一台新的iPhone。

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Roughly 50 million iPhones have been sold, fueled by the App Store, a collection of about 300,000 software programs, for free and for sale, that enhance the iPhone.

迄今，iPhone大约售出了五千万件。同时苹果的软件商店有各种免费或收费的总计达300,000个软件供下载。

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But repeated attempts to get Apple to offer the software at its app store have been fruitless.

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Because of Apple's "walled garden" approach, the software available on its App Store is relatively protected from government-sponsored malware, in contrast to the Android operating system.

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The update to Google's search application for the iPhone, which Apple will release through its App Store software distribution service for the smart phone, will allow users to ask a question and get an answer from the Mountain View, Calif.

FORBES: Magazine Article