Today this idea of selling syrup to locally owned bottlers can be found throughout the soft drink industry.

VOA: special.2011.08.01

Advertising history is filled with alternating bursts of hard and soft selling over the years, points out industry author James Twitchell, with the current trend coming on the heels of several years of softer messages focused on entertainment.

FORBES: Magazine Article

For the present, however, and for some years to come, PepsiCo will be selling soft drinks and chips.

NEWYORKER: Snacks for a Fat Planet

Amazon is an on-line retailer selling hard copy and soft copy content such as e-books, movies, CDs and all kinds of merchandise.

FORBES: Will Kindle Fire Burn Apple?