Total sales of carbonated soft drinks are down to the level they were in 1996, the report said.

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As we approached the soft patch in June 2010, wholesale-level inflation eased to an annualized rate around 3 percent.

FORBES: Inflation: We Told You So

Under normal circumstances, interest rates would adjust to the level of inflation, but given the persistently soft economic conditions of the past few years, interest rates have remained low in spite of inflation.

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