Forsofttechnologyinnovation, there is an essential difference betweenconsciousandsystematicinnovation, and thestimulationofan accidentorincidental single project.
The "V" in ProV1, for example, derives from "veneer, " which was the lab term for the ball's primary innovation when it debuted in 2000, a soft but durable cover.
However, innovation in sweeteners will help beverage companies continue to sell carbonated soft drinks and can potentially lead to a rebound in the overall market.