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Once, beer-drinking Germans had thought soft drinks sissified, but the German Coke people licked that by putting ads in the papers proclaiming: "Got a hangover [Katzenjammer]?

喝啤酒的德国人认为软饮料很娘娘腔，但是德国可口可乐人却在报纸上用这样的广告安抚他们：「想要宿醉吗？

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Coke is the global leader in the soft-drink wars, with roughly half the market, more than double Pepsi's share.

在软饮料大战中，可口可乐在全球占据领先地位，拥有将近半数的市场份额，是百事的两倍以上。

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The most obvious example would be with a soft drink, Coke or Fanta say.

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In order to make low calorie drinks taste better, soft drink makers led by Coke, Pepsi and Dr. Pepper Snapple are experimenting with natural, low calorie sweeteners and flavor enhancers.

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Spurred by Coke's acquisition of Cadbury's soft-drinks brands outside America, authorities from Chile to Australia to Europe are scrutinising Coke's market share and business practices.

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