On some newspapers, a kind of article that is similar with news as well as advertisement is popular, in China, someone called it "soft article", it reflects the phenomenon that blurred news and advertisement and with great fuzziness.
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Next, this paper visually unfolds various concrete shapes of "soft article", chooses typical cases from them to analyze with symbol and discourse methods in order to find out the operational system behind "soft article" phenomenon.
同时本文还比较直观呈现了“软文”的各种具体表现形态，重点选择其中的典型案例，采用符号分析和话语分析的方法，对个案进行深入的文本分析，以期发现“软文”现象背后的运作机制。
参考来源 - 游走在新闻与广告之间Next, this paper visually unfolds various concrete shapes of "soft article", chooses typical cases from them to analyze with symbol and discourse methods in order to find out the operational system behind "soft article" phenomenon.
同时本文还比较直观呈现了“软文”的各种具体表现形态，重点选择其中的典型案例，采用符号分析和话语分析的方法，对个案进行深入的文本分析，以期发现“软文”现象背后的运作机制。
参考来源 - 游走在新闻与广告之间·2,447,543篇论文数据，部分数据来源于NoteExpress
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