Through specific case studies, to confirm press speculation and the soft advertising the existence of the meaning and value.

文章通过具体的案例分析，来肯定软广告和炒作新闻的存在意义和价值。

youdao

Baidu and Sina, and the soft advertising model, relatively low cost will certainly be a lot of, but probably the effect of advertisement rigid than bad ads.

而新浪和百度的软性广告模式，相对来说成本肯定要低很多，而且广告的效果可能不比硬性广告差。

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A key decision required of advertising managers is whether a "hard-sell" or "soft-sell" strategy is appropriate for a specific target market.

广告经理关键要决定到底是“硬销售”还是“软销售”策略适合特定的目标市场。

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PepsiCo will not be advertising its flagship soft drink in the game for the first time in 23 years.

VOA: standard.2010.01.27

Billboards advertising soft drinks and sofas have appeared along the road leading to what was once the occupied zone.

NPR: After Israel: A Lebanese Village Struggles

The advertising market is soft, so magazine pagination is coming down, as is the number of titles.

WSJ: Nick Greiner: Laying the Groundwork for Growth in Australia

Advertising history is filled with alternating bursts of hard and soft selling over the years, points out industry author James Twitchell, with the current trend coming on the heels of several years of softer messages focused on entertainment.

FORBES: Magazine Article