That's the social protocol.

那是社交礼节。

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We disobey social protocol that stifles and stigmatizes personal freedom.

我们服从社会和议定书，扼杀个人自由的烙印。

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Leonard, social protocol states when a friend is upset, you offer them a hot beverage, such as tea.

莱纳德，社交礼仪规定，如果朋友心情不好，你应该给他们倒杯热饮，比如茶。

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Similarly, Facebook and Twitter send login credentials over a secure line and then revert to an unsecure protocol. (Users of those social networks can add an "s" after "http" to force the systems to encrypt their browsing.) Social networking sites are where people increasingly conduct private conversations, whether through Facebook's Messages or Twitter's Direct Message feature.

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Through its own standard protocol, Mxit subscribers can also connect to other social networks and instant messaging applications such as Facebook, Google Talk, Yahoo, AIM and ICQ.

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According to research by Strategy Analytics, a market research company, over 90 percent of feature phone owners in the US and UK are interested in downloading and installing applications such as SNS (Social Networking Service), IM (Instant Messenger), VoIP (Voice over Internet Protocol), and navigation and mapping.

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