If you see someone submit or share a release you've sent out on a social media site, reach out and thank them, answer any questions and show interest.

如果你看到某人发布或分享了你在社交媒体网站上已经发布过的新闻，那你应该过去感谢他们，回答所有的问题，并表现出你的关心。

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"Essentially we're challenging the public to teach response groups what they need and want re: social media engagement in a very real sense and then to put it all to work," said a written release.

在该演习的书面声明中写道：“本质上，我们要教会公众及回应小组成员们什么才是他们真正需要并想要回应的，社会媒体与现实紧密相连，其上的信息对于实际工作能产生很大的帮助。”

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"Some young people find the lure of social media difficult to resist, which can interfere with homework, sleep and physical activity," O'Keeffe says in a news release.

上说：“很多年轻人发现很难抵抗社交媒体的诱惑，它们已经侵入了课外作业、睡眠和体育活动。”

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Many were stunned last week when the Boston police announced via Twitter that Dzhokhar Tsarnaev was in custody, and earlier this month the Securities and Exchange Commission (SEC) raised eyebrows when it said companies may use social media to release key information as long as they tell investors in advance which platform they will use.

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Does an early release via social media make sense?

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Unlike his predecessor, he hasn't sought to challenge long-held practices by shortening the "window" between theatrical and DVD release dates or embracing social media in order to spend less on television advertising.

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