A retailer, for instance, might decide how much beer to stock based not just on previous sales records, but also on weather forecasts, party chatter on social media and schedules for sports matches.

以零售商为例，他可以决定啤酒库存量是多少。这不仅仅基于过去的销售记录，还可以基于天气预报，社会媒体上的聚会闲聊以及体育比赛的时间表。

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Hewett sees the day coming when social media sites will have the ability to develop travel mashups and become important for third party distributors.

Hewett认为，社区媒体网站有能力开发旅游混搭程序、成为第三方分销商的重要力量，这一天将要到来。

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Then Digital Marketing Manager Tim Smalley released an apology, blaming a third party that had access to the company's social media accounts.

数码营销经理蒂姆-斯莫利随后发表道歉，谴责有人盗取了公司的社交媒体账户。

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Be the life of the social media party by uploading your shots immediately.

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Many retailers know to put up websites, run Google ads, show up in community events, create funny videos, hold the solar version of the Tupperware party and use social media to drive interest.

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Second, individuals are given a nominal boost based on their Klout scores, which is a third-party measure of social-media activity.

WSJ: Methodology for NYIndex