One key strategy: helping clients quantify the impact of meetings by tracking things like social-media mentions using new analytics tools.

该公司的一个关键战略是：利用新的分析工具，追踪活动的相关数据，如在社交媒体上被提及的次数等，从而帮客户量化活动的影响。

youdao

We leverage email marketing, event promotions, search engines, social media, analytics tools, blogging and our Web site to show business owners that they can to do the same.

FORBES: Getting Savvy With Web Technology

The web tool promises to download and store all of your social media content and provide meaningful analytics and discovery tools.

FORBES: Digital Self-Discovery: How to Hold on to Your Digital Memories Forever

For restaurants they offer analytics, customer contact, menu, and social media tools.

FORBES: Cold Start Problem: Forkly's Plan For Success in Dish & Restaurant Recommendation Space