The winning advertisements typically rank among the top of the USA Today Ad Rankings and Doritos benefits from the buzz and socialinteractivity leading up to the selection of winning ads.
Consumers today are using different apps and web services for discovery, social engagement and interactivity. zeebox brings all these features together in a single app that drives increased viewership of programming by making the live TV experience even more compelling.
On the surface, the political conventions may seem boring, but with the interactivity of social media (and maybe more balloons), Americans can come to see them not only as entertainment but as community.