Manyexperts and scholarshave endeavored to studyand research fund—raisingapproacheslike "fee—to—tax", "socialsecuritylottery", "enterpriseannum", "financial subsidy", etc.
It's unclear whether Mr. Santorum can use success in Iowa to build a fund-raising network and breadth of support, beyond his social conservative base, that he will need to stay strong in the weeks ahead.
The technical difference is that, where cause marketing aligns with a specific cause or charity to do fund-raising, civic marketing is about service, and the variety of social needs that are served actually helps to broaden the appeal.