In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.

通过最近的调查，一些研究者发现这些有影响力的人并不像普遍认为的那样都社会流行有重大作用。事实上，他们并不需要。

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Mr Gladwell became one of the world’s most influential sociologists with the publication of The Tipping Point in 2000, which described how small actions could trigger social epidemics.

随着2000年的著作《引爆点》的出版，Gladwell成为当今世界最有影响力的社会学家。 该书描述的是微不足道的行为如何引发社会变动的。

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Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly.

译文：而根据两级流动理论，恰恰是这些不是是名人但具有影响力的人，通过直接影响他们的朋友和同事，推动了社会流行潮。

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Are we saying that as a society, when we have major social epidemics, those are off limits to the comedy stage?

CNN: Tracy Morgan and the limits of comedy

But one thing is sure: social epidemics, of crime or of punishment, can be cured more quickly than we might hope with simpler and more superficial mechanisms than we imagine.

NEWYORKER: The Caging of America

More than ever, as the Report underlines, the world needs social science to address effectively the major challenges facing humanity, from poverty to epidemics to climate change.

UNESCO: Social and Human Sciences