Then it introduces the effectiveness measurement indexes from the three aspects of transmit effectiveness, economic effectiveness and social effectiveness.

然后从传播效果、经济效果和社会效果三个方面详细介绍了网络广告效果评估的内容指标；

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Companies, brands, etc. who are still measuring their social media effectiveness by the number and size of their fans, followers and likes are truly misguided and quite antiquated in their thinking.

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The benefactors of the uncertainties that retail banks have about how to use and measure social media effectiveness are likely IBM, SAS, SAP and Microsoft and could provide a watershed year for a slew of nimble-footed specialist firms who are building business to consumer (B2C) enterprise grade measurement and engagement tools.

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The program has already offered training in business fundamentals, social innovation, and leadership effectiveness to more than 100 emerging social enterprise leaders from Mercy Corps, Digital Divide Data, Save the Children, World Vision, and other organizations.

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