There's another reason to make a social analytics product freely available: Facebook already does.

让人们自由使用这个社会性分析产品还有一个原因：Facebook已经这样做了。

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These are the types of successes that social media can deliver; less important are traditional web analytics like page views.

只有这样才能取得成果，类似页面浏览这样的传统网络分析方法不再那么重要。

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One key strategy: helping clients quantify the impact of meetings by tracking things like social-media mentions using new analytics tools.

该公司的一个关键战略是：利用新的分析工具，追踪活动的相关数据，如在社交媒体上被提及的次数等，从而帮客户量化活动的影响。

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To understand the significance, we need to skim the surface of the field of social analytics.

FORBES: Finding Influencers and Influential Events On The Social Web

Social analytics enables one to release messages on the web and get an immediate reaction to them.

FORBES: The New Opportunity in Research

The next wave in social analytics will be all about what we can actually do with our haystacks of mentions.

FORBES: The Potentially Huge Market In 'Future-Tense Analytics'